Project Overview
I led the design efforts for Te Pūkenga, New Zealand's largest vocational education provider, to launch their new website alongside a major marketing campaign. This initiative followed the Government’s announcement of the merger of the country’s sixteen Institutes of Technology and Polytechnics into one unified organization.
Challenges
A key challenge was ensuring the website’s design aligned with the new brand elements. Discrepancies between the visual language on marketing materials and the website could negatively impact user perception. Additionally, we faced tight deadlines to coincide with the marketing campaign launch.
Banner examples from the marketing campaign -
